In the infant stages of the internet, online marketing was mainly done on a tight budget. However, as the years have progressed, it has now become cheaper and easier than ever to brand your company utilizing social media and content marketing. Instead of clumsily force-feeding unsubtle sales pitches, you now have to develop an organic relationship with customers via quality content. Content marketing involves providing constant information to your audience through blog posts, newsletters, how-to guides, e-books and social media. Because the most popular social media websites are free, your internet-based thumbprint can effortlessly thrive.
Ugly, ungainly and impractical advertising banners (a costly internet advertising practice thankfully left in the past) have now been replaced with interesting blog posts, educational articles, attractive infographics and knowledgeable press releases. These forms of online engagement cause more organic traffic, and you can market and brand a company with time and effort.
Setting up the three main social media platforms – Facebook, Google+ and Twitter – and then updating and expanding them once a day by providing new, unique and intriguing content will start you on the right path. However, you must also ensure that your website boasts a clean design and is exceedingly easy to use. Make sure your business possesses a distinctive logo that will enhance your branding efforts. If your site is not appealing to the eyes and instead looks overly complicated, no amount of charming social marketing will save you.
One of the most effective ways of increasing traffic is to set up a weekly blog for your site. After all, the more high-quality content your company provides, the more likely your company will appear on search engines. Two of the biggest and most widespread advertising mistakes relating to online blog posts are as follows:
1. Forcing content to match the product: Many companies will post blog articles that have nothing to do with their products, or instead “spin” the content so that it (poorly) matches other previously posted content. Ultimately, this will come across looking unnatural. Essentially, tenuous content will turn readers off very quickly.
2. Simply pitching the product directly in the content of the article: A well-written blog post is supposed to be an understated marketing tactic that informs readers about a certain subject with entertaining content. You should never try to blatantly sell a certain product or service by giving links to the shopping cart page. This will look spammy and your words will probably be ignored. Articles need to be on-point, concise and interesting, without looking too “advertise-y”.
If you are doing your online marketing correctly, your readers will look forward to your weekly newsletter, or get excited reading your daily blog post. Something you have written might answer a question they had and brighten up the rest of their day. Perhaps the downloadable how-to guide you offered helped your audience successfully solve a particular problem they’ve battled over the last few weeks. In these kinds of examples, the customer is actively looking for information that can assist them. Because you’ve helped them, this may lead to “brand-loyalty” and a deeper appreciation of the product or service that your company offers.
For those who are interested in getting the top ranking search engine results for their online business, Cybermark Canada offers specialized optimization services that increase online visibility in search engine rankings. We provide expert website design, website development, internet marketing, social media marketing, press releases, copywriting and strategic content linking services. If you are interested in help with your own company’s site, please visit us online at [http://www.cybermark.ca/] for a free website evaluation or to request a quote.